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ARLINGTON, Texas, Nov. 25, 2021 /PRNewswire/ -- The Salvation Army's 131st annual Red Kettle Campaign launches the season of giving today and is calling on a generous public to help ensure hope marches on for millions of Americans continuing to combat the impacts of pandemic poverty. The holiday fundraising campaign will ramp up at AT&T Stadium this afternoon with a special nationally televised halftime performance during the Dallas Cowboys Thanksgiving Day game against the Las Vegas Raiders on CBS.

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FRISCO, Texas, Nov. 19, 2021 /PRNewswire/ -- Multiplatinum artist and CMA's 2021 Entertainer of the Year, Luke Combs, will perform live at AT&T Stadium for the nationally televised halftime show of the Dallas Cowboys game on CBS against the Las Vegas Raiders on Thanksgiving Day. Combs made the announcement during a national tour performance at American Airlines Center in Dallas last night. His performance will mark 25 years of a Cowboys and Salvation Army tradition that sounds a call for the American public to rally in support of the iconic Red Kettle Campaign, which is now in its 131st year. The Salvation Army is calling the 2021 campaign the most important yet, as the organization will provide Christmas gifts, food, shelter, rent, and utility assistance to millions of people struggling to keep a roof over their heads this holiday season due to pandemic poverty.