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The Eastern Progress
2011-2012 Advertising Information
The Eastern Progress is the
award-winning campus newspaper of Eastern Kentucky University. Founded in 1922,
the paper is produced by a student staff and has a proud tradition as EKU's
news source. The Progress is a member of the Richmond Chamber of Commerce,
Associated Collegiate Press, College Newspaper Business and Advertising
Managers, Inc., Kentucky Press Association, and the Kentucky Intercollegiate
Press Association.
Circulation The
Progress circulates 8,000 FREE copies each Thursday to more than 60 locations
on EKU's main Richmond campus and EKU's extended campuses in Corbin, Lancaster,
Danville, and Manchester. The Progress can also be found in high-traffic areas
of Richmond at participating businesses.
The Eastern
Progress
Combs Bldg. 326
Richmond, KY 40475
Phone: (859) 622-1881
Fax: (859) 622-2354
Advertising
Manager
Caitlin Flack
(859) 622-1489
Business
Manager
Gina Portwood
(859) 622-1881
Publication
Schedule The Progress publishes 15 issues
during both the fall & spring semesters. The paper hits stands every
Thursday, except for university holidays.
Fall
2011
8/18--Welcome Back to Campus issue
8/25
9/1
9/8
9/15
9/22
9/29
10/6
10/13
10/20
10/27
11/3
11/10
11/17
Thanksgiving break
12/1
12/8
Spring
2012
1/12
1/19
1/26
2/2
2/9
2/16
2/23
3/1
Spring Break
3/15
3/22
3/29
4/5
4/12
4/19
4/26
AD
DEADLINE: Noon the Monday prior to publication.
Ad
copy, artwork, photos, and other materials for your ad should be given to your sales
representative by 3 p.m. Monday. Ask your sales representative about
cancellation fees and other policies.
Special
Sections The Progress is pleased to offer
a number of special advertising sections throughout the year. These special
sections often provide an opportunity for deeply discounted color ads. Please
ask your sales representative for details.
Back to Campus
Issue This popular tabloid issue
targets freshman and new students during move-in week at Eastern Kentucky
University. Distribution Date: August 18,
2011
About
the Progress
Submission
Ads may be
e-mailed to progressads@eku.edu or submitted on Macintosh-formatted CDs.
Illustrator, Photoshop and InDesign are acceptable programs. Please include the
fonts used or save as flattened .eps files or Adobe Acrobat .pdf files. The
Progress also accepts .jpg and .tif files. Artwork should be saved at 300 ppi.
Design
The Progress
offers FREE graphic and creative design. Progress designers have access to clip
art, but photography by Progress photographers is limited. Ask your sales
representative for more information.
Credit
& Payment All advertisements
must be prepaid. The Eastern Progress will extend credit to clients after the
advertiser has established a satisfactory history of payments. Acceptable forms
of payment include credit card, cash, and checks. Payments should be addressed
to The Eastern Progress.
Classifieds
Classifed ads must
be prepaid. A word is defined as that which begins and/or ends with a space. A
number, telephone num- ber and any abbreviation are each counted as one word.
Classified Display Advertisements are also available at the rates below and can
contain logos/images and borders. Ask your sales representative for a
classified form today or contact our business manager at (859) 622-1881.
Per 10 Words: $4.00
Classified Display Rate: $6.00
National Classified Display Rate: $7.00
Online
Advertising http://www.easternprogress.com
has an average 25,000 visits per month! Use this unique platform to reach your
audience.
Banner Ads (728 x 90 pixels): $100 per month or $300 per semester
Box Ads (300 x 250
pixels): $100 per month or $300 per semester
Sponsorship
Opportunities Your business can
sponsor a weekly Crossword Puzzle, Sodoku, or Horoscope. Ask for details.
Display
Advertising Rates
Display
Ads are measured by
their width (measured in columns) and their depth (measured in inches). Each
page is 6 columns wide and 21.5 inches tall. The minimum size display ad is one
column wide by 3 inches tall or what we call a 1 x 3. The price of 3
column-inches is calculated by multiplying the number of column inches x the
rate. The cost of a 1 x 3 display ad would be $16.50 at the open rate.
RATES ARE PER COLUMN INCH
Campus Rate: $5.00
Open/LOCaL Rate: $5.50
natiOnaL Rate: $6.50
Contracts
Frequency is one
of the best ways to get noticed. If you'd like to advertise with The Progress
regularly, then a contract will give you significant savings. By signing a
contract to advertise a certain number of inches during the academic year, you
are eligible for the discounted rates shown here. National/agency clients are
not eligible.
1,000 inches or more ............ $3.60
800-999...............................$3.70
600-799...............................$3.80
400-599...............................$3.90
300–399 .............................. $4.00
200–299 .............................. $4.10
100–199 .............................. $4.20
90–99 ............ .................... $4.50
Color
Make your ad stand
out with the use of color! Spot color may only be variations of cyan, magenta or yellow. Clients
wishing to use other colors must pay for full color.
Full color.........................................$200.00
1 Spot color....................................$50.00
2 Spot colors.................................$100.00
Preferred
Placement 10% of ad cost or
$10, whichever is greater.
Mechanical
Specifications
Photo Offset: 6 column broadsheet • Page depth: 21.5"
Broadsheet
(63p x 127p or 10.5" x
21.167")
1 column 9p11
or 1.657"
2 columns 20p7
or 3.426"
3 columns 31p2
or 5.199"
4 columns 41p9
or 6.963"
5 columns 52p5
or 8.732"
6 columns 63p
or 10.5"
Tabloid
Sections (61p6 x 63p or 10.25" x 10")
1 column 11p9
or 1.961"
2 columns 24p2
or 4.033"
3 columns 36p8
or 6.106"
4 columns 49p1
or 8.178"
5 columns 61p6
or 10.25"
Pre-printed
Inserts & Stickers
Reservations must be made seven days in advance and a copy sent
to the ad manager for approval. Inserts and stickers must be delivered to the
printer three days before insertion.
Full Run: 8,000 or Half Run: 4,000
$45.00 per 1,000 for single sheet insert or stickers
$65.00 per 1,000 for 2–20 sheet inserts
$85.00 per 1,000 for 20+ sheet inserts
Mail inserts/stickers to:
The Eastern Progress
C/O The Winchester Sun
20 Wall Street
Winchester, KY 40391
(859) 744-3123
is a member of the 
