By Tyler Gilliam
You’ve seen the futuristic sci-fi movies where the people wear plastic clothes. Well, the fiction has become reality. The future is here.
This month, Coca-Cola launched its “Drink 2 Wear” line of clothing nationwide.
Coke’s plastic shirts are much more fashionable than the plastic clothes from TV.
The shirts feature catchy, playful slogans like “Rehash Your Trash,” “Don’t Hate Me Because I’m Plastic,” “Recycling Is Hot,” and “Make Your Plastic Fantastic.”
The t-shirts are made from 52 percent cotton, and 48 percent recycled polyethylene terephthalate (PET), kindly listed as “polyester” made from “recycled assorted plastic bottles” for you earthlings.
On the labels, t-shirts boast “3 inside” for women’s and “4 inside” for men, indicating the number of recycled plastic bottles (rPET) used to make the shirt.
Wal-Mart is promoting the shirts as part of its Earth Month program.
Though the shirts have been available since last year, the Wal-Mart deal is the first time the rPET line has been made widely available.
Coca-Cola defines recycling as “the act of helping a bottle re-fulfill its destiny and (be) something great again.”
Stuart Kronauge, vice president of marketing for Coca-Cola North America said, “These fun T-shirts merge trend with consciousness, reminding shoppers that small steps-like recycling a few bottles-can go a long way toward helping to preserve our environment.”
Adversely, some environmentalists are calling Coke’s efforts “greenwashing.” Greenwashing is the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.
Treehugger.com said “It is not green to take a bottle, ship it off somewhere to be turned into fabric and sewn into t-shirts.”
The supposed green tees are not labeled with a “made in.” tag, and considering that products made in the US generally brandish their “made in the USA” label, I’d guess these shirts are made somewhere in Taiwan or China.
As green as recycling may be, shipping is never green and if these t-shirts were shipped across the world twice I’d wager they’re about as green as a black truck.
Regardless of the side you land on in this argument, it is obvious that we are making a positive move toward a more ecologically conscious society.
People care enough about the environment to spread the word about pollution, and hopefully enough people will someday realize our waste problem to actually do something about it.
We can all do something. Recycle your cans, carpool or take a walk.
Let’s bring back Captain Planet. Do something, even if it means spending $7.50 on a Coca-Cola rPET t-shirt.
I love my “Drink 2 Wear” t-shirt. It’s one of the most comfortable things I’ve ever worn.
If Coca-Cola really wants to go green they should just bring back the glass bottle.
A deposit and return system is the best way to be green, and I think glass-bottled Coke just tastes better.
But what do I know? I’m just a college student.