By Marty Finley

The country band Emerson Drive says its new musical direction began one night in Bowling Green when it met two prominent people, record producer Josh Leo and Teddy Gentry from the country group Alabama, after the show, according to the band’s biography on its official website. The men would help Emerson Drive helm its 2006 album, “Countrified,” which brought recognition for the band through the album’s breakout hit “Moments.”

Emerson Drive will bring its brand of country to Eastern next Thursday, Nov. 1, in Brock Auditorium.

“Countrified is what Emerson Drive wanted to be branded as from the start and now that is exactly who we are,” Lead Vocalist Brad Mates said in the biography.

And the band should be well received at Eastern, said Lonnie Scott, assistant director of involvement and leadership for Student Life.

“Country music sells well here on our campus,” Scott said. “The community and students enjoy it.”

The Student Activities Council handles most of the concerts on campus, but Scott said Student Life wants to prove it can bring in an audience too.

Scott said the process of choosing Emerson Drive was simple once Student Life looked at all the factors. He said the act had to be popular at the time, which holds true for the band because it is nominated for two Country Music Association (CMA) awards, vocal group and video of the year.

He said the band also meets budget requirements and was touring in the area around Nov. 1. Student Life said it had to look at the needs of the university and the students as it wanted to keep ticket prices low while providing a suitable venue.

And Scott said Student Life wanted a band willing to play to a college crowd, and Emerson Drive has played college campuses for several years..

Scott said, Student Life ultimately wants to give people an affordable and enjoyable experience.

“We just want to provide a fun atmosphere for students,” he said.